About the job
United States Pharmacopeia is hiring a Content Specialist for its Digital Marketing team in Hyderabad. This is an individual contributor role focused on creating and adapting content for marketing, ecommerce and digital channels.
The role covers emails, landing pages, campaign materials, product content, social media and other marketing assets. You will work with digital marketing, business, design, communications, regional teams, agencies and other stakeholders to turn briefs into accurate and usable content.
What You’ll Do
- Write and refine content for emails, landing pages, campaign materials and ecommerce or product pages.
- Develop product descriptions, value propositions and supporting content that help users understand products.
- Execute content requirements for planned campaigns and ad-hoc marketing initiatives.
- Create modular and reusable content and maintain organized content repositories and versions.
- Support content automation through email marketing, CRM and campaign management platforms.
- Set up or support audience segmentation, dynamic content and nurture journeys for personalized campaigns.
- Create and adapt content for LinkedIn, Facebook and thought leadership activities.
- Review content using stakeholder feedback and available performance data and make improvements.
What You Need
- Bachelor’s degree in Marketing, Communications, Life Sciences or a related field.
- 2–5 years of experience in digital content creation or ecommerce content.
- Experience working with pharmaceutical, healthcare or scientific content.
- Strong understanding of SEO, GEO and AEO fundamentals and content optimization.
- Experience creating campaign content, emails, landing pages and ecommerce or product content.
- Ability to turn briefs into structured content with minimal iterations.
- Familiarity with content reuse, modular content and content management systems.
- Ability to assess content performance and use insights to improve content.
- Strong written and verbal communication skills.
- Ability to manage multiple deliverables and work with cross-functional teams with minimal supervision.
Additional Desired Preferences
- Experience with ecommerce content optimization and product-led storytelling.
- Experience using AI-assisted content tools for content generation, translation or optimization.
- Familiarity with Google Analytics and SEO tools such as SEMrush.
- Experience with Acquia DAM and Salesforce, including Journey Builder, dynamic content and real-time personalization.
- Experience working in an agency or cross-functional marketing environment.
Skills
Content Writing, Digital Marketing, Ecommerce Content, SEO, Content Optimization, Email Marketing, CRM, Content Management Systems, Marketing Automation, Social Media Content, Salesforce, Google Analytics
Before You Apply
- Make sure your resume clearly shows 2–5 years of digital content or ecommerce content experience.
- Highlight work involving emails, landing pages, product content, campaigns and social media.
- Show your experience with SEO and content optimization, including any GEO or AEO work.
- If you have worked with CRM, marketing automation, Salesforce, Acquia DAM or analytics tools, list the platforms and relevant work clearly.
- Include examples of pharmaceutical, healthcare or scientific content work if you have them.
Job Details
Skills
Prepare for this exact job
JobFit creates a job-specific prompt using the details from this job listing. Copy the prompt to your preferred AI assistant with your resume or profile to check your fit, tailor your resume, prepare for the interview or write a cover letter.
Preparing your job-specific prompt...
JobsInHyd is a job discovery platform and is not the employer or recruiter for this position. Job details are sourced from the original application source and may change. Please verify the latest information before applying.
JobsInHyd does not guarantee hiring outcomes.About United States Pharmacopeia
United States Pharmacopeia (USP) is a scientific organization that develops quality standards for medicines, food ingredients and dietary supplements. The organization works with pharmaceutical and healthcare stakeholders around the world.
United States Pharmacopeia is hiring a Content Specialist for its Digital Marketing team in Hyderabad. This is an individual contributor role focused on creating and adapting content for marketing, ecommerce and digital channels.
The role covers emails, landing pages, campaign materials, product content, social media and other marketing assets. You will work with digital marketing, business, design, communications, regional teams, agencies and other stakeholders to turn briefs into accurate and usable content.
What You’ll Do
- Write and refine content for emails, landing pages, campaign materials and ecommerce or product pages.
- Develop product descriptions, value propositions and supporting content that help users understand products.
- Execute content requirements for planned campaigns and ad-hoc marketing initiatives.
- Create modular and reusable content and maintain organized content repositories and versions.
- Support content automation through email marketing, CRM and campaign management platforms.
- Set up or support audience segmentation, dynamic content and nurture journeys for personalized campaigns.
- Create and adapt content for LinkedIn, Facebook and thought leadership activities.
- Review content using stakeholder feedback and available performance data and make improvements.
What You Need
- Bachelor’s degree in Marketing, Communications, Life Sciences or a related field.
- 2–5 years of experience in digital content creation or ecommerce content.
- Experience working with pharmaceutical, healthcare or scientific content.
- Strong understanding of SEO, GEO and AEO fundamentals and content optimization.
- Experience creating campaign content, emails, landing pages and ecommerce or product content.
- Ability to turn briefs into structured content with minimal iterations.
- Familiarity with content reuse, modular content and content management systems.
- Ability to assess content performance and use insights to improve content.
- Strong written and verbal communication skills.
- Ability to manage multiple deliverables and work with cross-functional teams with minimal supervision.
Additional Desired Preferences
- Experience with ecommerce content optimization and product-led storytelling.
- Experience using AI-assisted content tools for content generation, translation or optimization.
- Familiarity with Google Analytics and SEO tools such as SEMrush.
- Experience with Acquia DAM and Salesforce, including Journey Builder, dynamic content and real-time personalization.
- Experience working in an agency or cross-functional marketing environment.
Skills
Content Writing, Digital Marketing, Ecommerce Content, SEO, Content Optimization, Email Marketing, CRM, Content Management Systems, Marketing Automation, Social Media Content, Salesforce, Google Analytics
Before You Apply
- Make sure your resume clearly shows 2–5 years of digital content or ecommerce content experience.
- Highlight work involving emails, landing pages, product content, campaigns and social media.
- Show your experience with SEO and content optimization, including any GEO or AEO work.
- If you have worked with CRM, marketing automation, Salesforce, Acquia DAM or analytics tools, list the platforms and relevant work clearly.
- Include examples of pharmaceutical, healthcare or scientific content work if you have them.