About the job
GUS Education India is hiring a Senior Specialist – Paid Social for its Hyderabad team. The role sits within Digital Marketing and reports to the Manager, Paid Social. You will manage paid social campaigns, control campaign budgets, analyze performance and help develop the paid social strategy for GUS brands in Germany and Dubai.
The position involves hands-on campaign management across platforms including Meta, LinkedIn, Quora, TikTok and Snapchat. You will work with marketing, analytics, web development teams, external partners and vendors to plan campaigns, improve performance and turn campaign data into recommendations.
What You’ll Do
- Plan, launch and optimize paid social campaigns across Meta, LinkedIn, Quora, TikTok, Snapchat and other relevant platforms.
- Monitor campaign performance and make ongoing adjustments to improve ROI.
- Manage paid social budgets, including pacing, spending allocation and monthly reporting.
- Analyze campaign data, identify trends and recommend performance improvements.
- Develop A/B testing approaches and use third-party bid management tools for campaign optimization.
- Coordinate content calendars, campaign workflows, naming conventions and campaign updates.
- Work with marketing, analytics, web development teams, vendors and external partners.
- Contribute to paid social strategy and assess new advertising opportunities and platform developments.
- Ensure campaigns follow platform requirements, company policies and data privacy standards.
What You Need
- A relevant degree or similar qualification.
- Experience managing paid social campaigns, media buying and/or paid social strategy.
- Strong analytical and quantitative skills, including confidence working with data and numbers.
- Good Excel and Microsoft Office skills.
- Knowledge of at least one third-party bid management tool.
- Strong writing and editing skills.
- Good organization and attention to detail.
- Ability to manage multiple projects and work independently.
- Ability to communicate with clients and support account growth.
- Ability to make recommendations based on campaign data.
- Good understanding of paid social platforms and emerging social advertising technologies.
What to Prepare
- Be ready to discuss paid social campaigns you have managed, including platforms, budgets, targeting, optimization and results.
- Review Meta and LinkedIn advertising workflows, campaign structures and performance metrics.
- Prepare examples of how you used campaign data to identify a problem and change your approach.
- Be prepared to discuss budget pacing, A/B testing and bid management.
- Keep examples of reporting and Excel-based campaign analysis ready for discussion.
Skills
Paid Social, Facebook Marketing, LinkedIn Advertising, Marketing Campaigns, Marketing Analytics, Marketing Intelligence, Marketing Budget Management, Media Buying, Digital Marketing, Excel, A/B Testing, Campaign Optimization
Benefits
- Medical insurance covering hospitalization, accidental insurance, term insurance and gratuity in addition to compensation.
- Company cab facility for employees commuting within a 30 km radius of the workplace.
- Monday to Friday work schedule.
- Leave package including medical, casual, earned, Happiness and statutory leave.
Job Details
Skills
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JobsInHyd does not guarantee hiring outcomes.About GUS Education India
GUS Education India is the digital marketing service wing of Global University Systems. The Hyderabad-based team provides digital marketing services for Global University Systems and associated education brands.
GUS Education India is hiring a Senior Specialist – Paid Social for its Hyderabad team. The role sits within Digital Marketing and reports to the Manager, Paid Social. You will manage paid social campaigns, control campaign budgets, analyze performance and help develop the paid social strategy for GUS brands in Germany and Dubai.
The position involves hands-on campaign management across platforms including Meta, LinkedIn, Quora, TikTok and Snapchat. You will work with marketing, analytics, web development teams, external partners and vendors to plan campaigns, improve performance and turn campaign data into recommendations.
What You’ll Do
- Plan, launch and optimize paid social campaigns across Meta, LinkedIn, Quora, TikTok, Snapchat and other relevant platforms.
- Monitor campaign performance and make ongoing adjustments to improve ROI.
- Manage paid social budgets, including pacing, spending allocation and monthly reporting.
- Analyze campaign data, identify trends and recommend performance improvements.
- Develop A/B testing approaches and use third-party bid management tools for campaign optimization.
- Coordinate content calendars, campaign workflows, naming conventions and campaign updates.
- Work with marketing, analytics, web development teams, vendors and external partners.
- Contribute to paid social strategy and assess new advertising opportunities and platform developments.
- Ensure campaigns follow platform requirements, company policies and data privacy standards.
What You Need
- A relevant degree or similar qualification.
- Experience managing paid social campaigns, media buying and/or paid social strategy.
- Strong analytical and quantitative skills, including confidence working with data and numbers.
- Good Excel and Microsoft Office skills.
- Knowledge of at least one third-party bid management tool.
- Strong writing and editing skills.
- Good organization and attention to detail.
- Ability to manage multiple projects and work independently.
- Ability to communicate with clients and support account growth.
- Ability to make recommendations based on campaign data.
- Good understanding of paid social platforms and emerging social advertising technologies.
What to Prepare
- Be ready to discuss paid social campaigns you have managed, including platforms, budgets, targeting, optimization and results.
- Review Meta and LinkedIn advertising workflows, campaign structures and performance metrics.
- Prepare examples of how you used campaign data to identify a problem and change your approach.
- Be prepared to discuss budget pacing, A/B testing and bid management.
- Keep examples of reporting and Excel-based campaign analysis ready for discussion.
Skills
Paid Social, Facebook Marketing, LinkedIn Advertising, Marketing Campaigns, Marketing Analytics, Marketing Intelligence, Marketing Budget Management, Media Buying, Digital Marketing, Excel, A/B Testing, Campaign Optimization
Benefits
- Medical insurance covering hospitalization, accidental insurance, term insurance and gratuity in addition to compensation.
- Company cab facility for employees commuting within a 30 km radius of the workplace.
- Monday to Friday work schedule.
- Leave package including medical, casual, earned, Happiness and statutory leave.