SmartDocs is hiring a Digital Marketing professional in Hyderabad to support marketing for its B2B SaaS products. The role covers lead generation, content, SEO/SEM, paid campaigns, email marketing, marketing automation and social media.

The position is aimed at someone who has hands-on digital marketing experience and understands how software products are marketed to enterprise and public-sector buyers. An MBA in Marketing is preferred, but the employer says equivalent practical experience will be considered.

What You’ll Do

• Plan and optimize campaigns across SEO, SEM, email, social media and paid advertising.
• Manage the marketing funnel from awareness and lead generation through conversion.
• Create content such as blogs, whitepapers, case studies and landing pages for B2B software audiences.
• Manage marketing automation and email nurture campaigns, including lead scoring.
• Track traffic, CTR, CAC, conversion rates and ROI using analytics and marketing platforms.
• Work with sales and product teams on messaging, positioning, launches and feature updates.
• Manage LinkedIn and other social media channels for enterprise audiences.
• Run and optimize Google Ads and LinkedIn Ads within assigned budgets.
• Research competitors and the SaaS market to identify opportunities.
• Support account-based marketing initiatives for enterprise and government/public-sector prospects.

What You Need

• 1–5 years of digital marketing experience, preferably in SaaS, B2B software or technology.
• MBA in Marketing is strongly preferred. Equivalent practical experience will be considered.
• Strong understanding of SEO/SEM, paid social, email marketing and content marketing.
• Hands-on experience with tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot, Marketo, SEMrush or Ahrefs.
• Strong written and verbal communication and copywriting skills.
• Ability to use campaign data to identify actions and improvements.
• Understanding of B2B SaaS buyer journeys and demand generation.
• Ability to manage several campaigns and priorities at the same time.

Good to Have

• Experience marketing to enterprise, government or public-sector clients.
• Knowledge of procurement, contract lifecycle management or spend management software.
• Basic Canva or Figma skills for marketing collateral.
• Webinar or event marketing experience.
• Experience using AI tools such as ChatGPT, Claude, Jasper or Canva AI for content and campaign work.
• Familiarity with CRM platforms such as Salesforce or Zoho CRM.

Skills

Digital Marketing, SEO/SEM, Content Marketing, Marketing Automation, B2B SaaS Demand Generation, AI Tools, Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot, Marketo, SEMrush, Ahrefs, Email Marketing, Paid Social, Copywriting

Before You Apply

• Show measurable digital marketing work in your resume, especially lead generation, campaign performance or conversion results.
• Highlight hands-on experience with SEO/SEM, paid advertising, email marketing and marketing automation.
• If you have worked with B2B SaaS, enterprise or public-sector audiences, make that experience easy to find.
• List the marketing platforms you have actually used, such as Google Analytics, Google Ads, HubSpot, Marketo, SEMrush or Ahrefs.
• Include examples of content, campaigns or demand-generation projects you have managed.